A PR pro’s guide to link building

Getting your brand or client’s links on the right websites can be as important as landing a big story placement. Here’s how to make it happen.

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You’re already an SEO professional and you don’t know it. You go to work every day and build authority and excitement around brands. You build relationships with influential people in your clients’ industries. You leverage opportunities with relationships you already have to benefit the brands you represent.

The only thing missing is the perspective of how SEO fits in.

What is link building?

According to SEO software firm Moz, link building is the process of acquiring hyperlinks from other websites to your own.

Link building is the hardest part of SEO. Convincing the owners or editors of an influential website to link to a client’s website for the right reasons is a huge victory. These links can have a profound result on how the brand appears on search engine results. It’s a vote of confidence, just like a brand mention in The New York Times.

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