A press release checklist

Do you include all four of these elements in your press releases? You should.

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Press releases come in handy when you want to share your story with the public via the media. It’s important to write a press release when you have something new to debut because it’s a format reporters are comfortable with. A good press release in the proper format should be compact and easy to digest. Here are some items to include when writing a press release to really make your story shine.

A compelling headline

A good headline draws readers in. It should be engaging and factually accurate. If you’re unsure where to start or how your headline should sound, browse the web or a newspaper and pick out headlines that really grab your attention. When writing yours, make sure it clearly expresses what your ‘news’ is.

Important facts at the top

Follow the Inverted Pyramid guideline and place all of the pertinent information about your product or service in the first paragraph. Often, the media will not read further if they aren’t interested. Grab their attention right away and you’ll get noticed.

A human element

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