A quick guide to YouTube optimization

There’s more to getting your video seen than just uploading it and tweeting the link. Try these techniques to help it get early traction and keep gaining momentum.

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Though many companies succeed in reaching their audiences via social networks like Facebook and Twitter, only a fraction have explored the option of marketing via YouTube.

YouTube is not only the second-largest search engine, but also the third-most-visited website in the world, behind only Google and Facebook. It receives more than 1 billion unique monthly visitors, and it has about 6 billion hours’ worth of videos watched each month.

Let those numbers sink in for a minute.

Initially, the greatest challenge is getting people to see your videos. Here are seven steps for driving traffic to your YouTube videos.

1. Research keywords

The first step is to head over to the YouTube Keyword Tool which enables you to check how many searches specific queries receive per month.

Type in the keyword that best describes your video’s theme. For example, a video produced by “The Walking Dead” might want to optimize for “zombies.” On the top right of the query results, select match type “exact” to see how many people are searching for your exact phrase. Don’t worry about the other match types for now.

2. Scout the competition

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