A quick social media glossary

Not sure how to explain social media to a boss or client who isn’t in the loop? Here’s a guide to the basics.

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“After you read my blog, just ping me on chat.”

Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language. Here is a quick guide to some common terms, which you can use a universal translator for social media.

Blog — combine the words “Web” and “log,” and you get “blog.” A blog is a site published on the Internet consisting of discrete entries (called posts).

Creative Commons — a nonprofit corporation that makes it easier to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools so others can share, remix, or use works (such as photos and videos) commercially.

Delicious — a free online bookmarking service where users can save Web addresses so they can be shared or accessed from any device.

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