For what it’s worth, I think Google+ has an incredible amount of potential for a number of reasons. Here are a few thoughts (or, more accurately, opinions). Everyone has a take, so the only thing I can offer here is that I’ve had these thoughts in my head while using the service but wanted to give it some time before putting it into writing.
1. Google+ isn’t a social network, it’s a social layer.
Google+ looks and feels like a social network, but I don’t think that’s where all of this is going. What Google has been successful in doing is creating the beginnings of what I think will become a social layer across the Google/Web ecosystem.
The brilliance of its strategy is that the experience is good and seems designed for users craving a solution that takes aspects from Twitter and Tumblr, and adds some of the familiarity of Facebook. The result is a promising social experience that lets users broadcast in public or share and connect selectively. If Google can scale and refine what’s making Google+ appealing to early adopters, it will be well on its way to showing the rest of the world what a social layer looks like (and I’m looking forward to watching this unfold).
2. Google+ isn’t a Facebook killer and doesn’t need to be.