A strong argument: Groupon ‘gaffe’ was intentional

Evidence suggests the daily-deal website and its ad firm planned the whole social media firestorm it ignited with the controversial Super Bowl ads. Let’s hope this isn’t a new trend.

On Monday, we dubbed Groupon’s Super Bowl commercials a “Super (Bowl) gaffe.” Yesterday, we questioned that call, and today, there’s a good chance we were way off.

Fast Company makes a strong argument that maybe, just maybe producing ads that enraged social media users and sparked days of residual coverage was planned.

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