A weekly news magazine that’s growing—by bucking conventional wisdom

Tiny photographs and hundred-word blurbs prove a winning formula for The Week, a stripped-down publication that recaps the previous week’s news.

News magazine The Week seems to have embraced all of the above by cutting the fat of glossy editorials and high-cost spreads. In their place, the publication has found success following the credo that less really is more.

According to figures published in The New York Times, the magazine posted a profit last year for the first time, having raked in $4 million. It expects to earn an estimated $6.3 million in 2011, the Times reported.

The Week
‘s monthly Web traffic has hit 1 million visitors, according to comScore. It achieved this fete by going against what most editors say consumers would never want—a recap of the prior week’s news, says the Times.

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