News magazine The Week seems to have embraced all of the above by cutting the fat of glossy editorials and high-cost spreads. In their place, the publication has found success following the credo that less really is more.
According to figures published in The New York Times, the magazine posted a profit last year for the first time, having raked in $4 million. It expects to earn an estimated $6.3 million in 2011, the Times reported.
The Week‘s monthly Web traffic has hit 1 million visitors, according to comScore. It achieved this fete by going against what most editors say consumers would never want—a recap of the prior week’s news, says the Times.