Accusations fly over Lord & Taylor Instagram campaign

Some observers say the apparel brand didn’t follow Federal Trade Commission rules which requires bloggers who are paid by brands to disclose their relationships.

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A Lord & Taylor Instagram campaign has raised some questions over transparency and ethics regarding the brand’s relationship with some fashion bloggers.

Federal Trade Commission guidelines stipulate that if a brand is paying a blogger to post on social media about the brand, it must be made “clear and conspicuous” that they are, in fact, being paid.

As MarketingLand pointed out recently, Lord & Taylor’s latest effort to tout its Design Lab collection failed to do that. Here are photos from few of the 50 fashion bloggers on Instagram who posted photos of themselves wearing this dress:

So excited to be dressing for spring in this dress from @lordandtaylor’s new #DesignLab collection!!

A photo posted by Cara Van Brocklin (@caraloren) on

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