Activist’s bid to undermine A&F brand catches fire
The CEO’s assertion that only ‘cool kids’ should wear Abercrombie and Fitch togs, as well as reports that A&F burned damaged items rather than clothe the needy, spurred Greg Karber to make a point—and a video.
Activist and YouTube video director Greg Karber took clothing brand Abercrombie and Fitch to task in this video posted to YouTube on Monday. In it, Karber responds to A&F chief executive Mike Jeffries’ comments that his brand’s clothes are for “the cool kids,” which the exec offered as an explanation for the brand’s lack of XL and XXL clothing for women:
Karber’s video was also a response to reports that Abercrombie and Fitch would “rather burn clothes than give them to poor people,” destroying damaged items rather than have the homeless be seen wearing the brand name. In the last 30 seconds or so of the video, Karber travels to Los Angeles’ “skid row” to give Abercrombie and Fitch clothes he bought at Goodwill to homeless people. He does this while cracking jokes about A&F fans being douchebags and looking like date rapists.
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