Ad agency merges departments to create “Real-Time Marketing Division”

Draftfcb New York has merged its media, digital and customer-relationship management practices into a single unit called the Real-Time Marketing division, AdWeek reported. “Our industry is going through a cultural shift from ad time to real time,” Richard Gagnon, chief of the Real-Time Marketing Division, told Adweek . “Ad time can confine us to industry-determined guidelines and artificial silos. Real time is reflective of how brands can seamlessly weave through the lives of individual…

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