Ad firm Leo Burnett is beefing up its PR

“Concerned it hasn’t been adequately communicating its message to the media and the larger public, Leo Burnett/Chicago is re-staffing its external communications department,” Chicago Sun-Times media columnist Lewis Lazare reported today. Leo Burnett, the second-largest advertising firm, retained a recruiter to find a fulltime public relations staffer after the company dismissed its chief external communicator in January. One staffer has performed PR duties since the dismissal. The company rec…