Ad man: In this recession, PR is the new advertising (and it’s really easy, too)

Don’t take it from me—or a BusinessWeek reporter—but a working ad man, who says, “It may be sacrilege for an ad guy to say so, but I recommend a healthy dose of PR [during these tough times]. Yep, PR.” The author, Steve McKee, president of McKee Wallwork Cleveland Advertising, has some grudgingly-kind words about the effectiveness of public relations. He also makes it sound easy. “It doesn’t cost a lot of money and it need not cost a lot of time,” he writes. &#82…