Adidas to sue Skechers for design infringement

Two brands shouldn’t ever be too much alike. In a recent lawsuit, executives at Adidas plan to make that clear. Here’s the gist of the feud and how reps communicated their plans.

Ragan Insider Premium Content
Ragan Insider Content

Skechers is learning that its rival Adidas takes intellectual property—and its marketing decisions—very seriously.

Adidas execs will take Skechers to court over the accusation that Skechers’ Mega Flex offering copies the Adidas Springblade sneaker.

Here’s a side-by-side photo of the shoes:

.@adidas to Skechers: Stop ripping off our shoes

— CNNMoney (@CNNMoney) July 16, 2016

Adidas released a strongly worded statement against the “It’s the S” brand:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.