Adjusting your social media messaging during a global pandemic

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.

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While we are social distancing physically, we are virtually more connected than ever.

We crave human interaction, so when we are forced to isolate we turn to digital communication to feel less isolated. With an overwhelming sense of uncertainty, our need for support and connection amplifies.

It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Now more than ever, you have a platform for awareness.

However, creating content during a global crisis must be handled with care. Not acknowledging the current status of the world can come off as tone deaf. The balance lies in remaining sensitive, and not being opportunistic.

The power of giving back

The biggest consideration should be any humanitarian impact.

Take to social media to make a difference. Macro Influencer Chiara Ferragni raised millions of dollars to support the crisis in Italy and actively helped to shed light on the importance of self-isolation. Cristin Cooper has been donating 100% of her affiliate earnings to families that have been affected from lost wages and school closures.

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