After backlash, Disney removes ‘Maui’ costume from stores

The organization apologized for a promotional costume that members of the Polynesian and native Hawaiian community deemed offensive. Here’s a roundup of reactions.

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Disney has pulled a Halloween costume from shelves after some groups complained that it was racist.

The “Maui Costume for Kids” costume was part of a promotion for Disney’s upcoming animated film starring Dwayne “The Rock” Johnson—”Moana.” The costume is named for Johnson’s character, whose name is Maui.

The outfit is essentially a brown-skinned body suit with tribal tattoos, long hair, a feather skirt and a necklace.

Tweets played a role in the company’s decision to remove the costume from stores:

I was excited for a film which represented pasifika culture but Disney selling brown skin as merch is racist and disgusting #DecolonizeMoana

— danika (@lovatoreguii) September 20, 2016

this 👏🏽morning👏🏽 in 👏🏽dumb 👏🏽things. really, who (from Disney) thought a “brown skin” costume would be a Good Thing?

— Kat Chow (@katchow) September 20, 2016

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