After crashes, should other airlines tout their safety records?

The safety of air travel is once again at the forefront of people’s minds, but carriers should resist drawing attention to themselves, crisis experts say.

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Haha yeah I’m never getting on a plane.

— Heels Down Chin Up (@heelsdownchinup) July 6, 2013

And that was before Sunday night’s news that another plane, a small air taxi at a tiny Alaska airport, went up in flames, killing 10 people.

For its part, Asiana issued a handful of press releases with details of injuries, sympathies to the injured and killed (two people were confirmed dead), and assurances that it was cooperating with investigations into the incident to determine its cause. The airline told reporters that the pilot of the plane was still training on the Boeing 777 model.

Rediske Air, the company operating the plane in Alaska, declined to comment to the Associated Press.

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