It prioritized two senior university executives instead of eight boys who were reportedly molested and serves as a perfect example of how not to react in a crisis. Spanier may lose his job over his role in this scandal, and the local newspaper, the Patriot-News, has already called for his resignation.
It’s fair to say the university’s crisis communications effort got off to a disastrous start.
But on Tuesday night, the university’s Board of Trustees released a near-perfect statement that should serve as a model for other organizations entangled in crisis.
Statement by The Pennsylvania State University Board of Trustees
Tuesday, November 8, 2011