After others’ stumbles, Penn State trustees respond appropriately to sex scandal

This response to the current sexual abuse scandal is in stark contrast to one earlier this week. The author gives five reasons why the university got it right this time. What do you think?

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It prioritized two senior university executives instead of eight boys who were reportedly molested and serves as a perfect example of how not to react in a crisis. Spanier may lose his job over his role in this scandal, and the local newspaper, the Patriot-News, has already called for his resignation.

It’s fair to say the university’s crisis communications effort got off to a disastrous start.

But on Tuesday night, the university’s Board of Trustees released a near-perfect statement that should serve as a model for other organizations entangled in crisis.

It reads:

Statement by The Pennsylvania State University Board of Trustees

Tuesday, November 8, 2011

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