Agency encourages people to give up Facebook for 99 days
The Dutch ad pros at Just are reacting to the site’s ‘secret mood experiments’ by trying to drive people away from it.
Like a lot of Facebook users, many of us were bothered by reports of secret mood experiments. As we discussed it internally, we noted an interesting tendency: To a person, everyone had at least a “complicated” relationship with Facebook. Whether it was being tagged in unflattering photos, getting into arguments with other users or simply regretting time lost through excessive use, there was a surprising degree of negative sentiment. Then someone joked, ‘I guess that the real question is, “How do you feel when you don’t use Facebook?'” There was group laughter, followed by, “Wait a second. That’s a really good question!”
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