Writing & Editing Agency invents word to sell dictionaries McCann Melbourne is hoping ‘phubbing’—its word for snubbing someone in person while directing all one’s attention to a smartphone—will catch on. By Kevin Allen@kevin_j_allenOct. 8, 2013 SHARE Ragan Insider Premium Content That’s called “phubbing,” a melding of “phone” and “snubbing”; its etymology finds its source in a marketing ploy. McCann Melbourne (Australia) has been promoting the coinage as a way to help sell copies of the Macquarie Dictionary of Australia. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.