If you’ve worked at an agency, you know that truly great ideas are sometimes the simplest. As DDB Oslo puts it, “Great ideas can be explained in a sentence.” That’s the impetus for the idea behind the agency’s search for creative talent. They’re asking students to pitch their creative idea in 10 seconds via Snapchat. Here’s the pitch-for-the-pitch from DDB Oslo creative directors Finn Knudsen and Eirik Sørensen:
There is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. So when looking for young creative talent to join us here at the agency, we figured Snapchat would be the perfect medium to find them. There is a lot of good talent and many good ideas out there, but if you manage to pitch your idea in less than 10 seconds, you’re probably one of the best.