Last week, a tween named Alex was just a random checkout person at an undisclosed Target. Today, he is an Internet sensation, all because a young lady snapped his photo and posted it to Twitter.
With all this viral goodness, can Twitter capitalize? Should it capitalize? And how would it even begin to capitalize on something so crazy?
It all started Nov. 2 when the Twitter user @auscalum tweeted Alex from Target’s photo with the caption “YOOOOOOOOOO” to her followers. It should be noted that Alex bears a passing resemblance to circa 2012 Justin Bieber in the hair department.
The photo was retweeted thousands of times. It quickly became a trending topic, and now things like this are popping up:
— Tessa Baker (@123tessab) November 3, 2014