Good morning, PR pros:
Burger King is embracing Halloween with its limited-time (and limited-location) “Ghost Whopper”:
don’t blink…it’s coming. pic.twitter.com/4b1VP8IJxo
— Burger King (@BurgerKing) October 19, 2019
If the sight of its pale white-cheddar-flavored bun didn’t summon brand buzz and conversation, Burger King created a “spirit taste test” for consumers to talk about and share:
A key question remains: You want frights with that?
What do you think of the quirky marketing stunt? Share your thoughts with us under the hashtag #MorningScoop.
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