Alphabet tops best employer list, Burger King channels ‘Ghost Whopper,’ and Kellogg’s partners with GLAAD on inclusive cereal

Also: UK tells Chick-fil-A to ‘cluck off,’ Oracle scrambles after former co-chief’s death, Kimberly-Clark’s marketing chief steps down, and more. 

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Good morning, PR pros:

Burger King is embracing Halloween with its limited-time (and limited-location) “Ghost Whopper”:

don’t blink…it’s coming. pic.twitter.com/4b1VP8IJxo

— Burger King (@BurgerKing) October 19, 2019

If the sight of its pale white-cheddar-flavored bun didn’t summon brand buzz and conversation, Burger King created a “spirit taste test” for consumers to talk about and share:

A key question remains: You want frights with that?

What do you think of the quirky marketing stunt? Share your thoughts with us under the hashtag #MorningScoop.

Here are today’s top stories:

The fast-food chain’s new location in Reading, England, will be gone after its six-month lease, following protests by groups including LGBTQ nonprofit organization Reading Pride.

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