Amazon highlights small businesses with ‘Storefronts’

The company hopes to promote offerings from 20,000 small and mid-size businesses in the U.S. To publicize the move, Amazon is releasing its first-ever nationwide TV ad campaign.

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Amazon is thinking small for a change.

The company known for its online-retail domination has launched a site that will push products from smaller operations within the United States. Called “Storefronts,” the website will direct shoppers to nearly 20,000 locations nationwide.

Amazon announced the news in a press release, which read in part:

With Storefronts, customers can shop a curated collection of over one million products, and deals from nearly 20,000 U.S. small and medium-sized businesses, and learn more about profiled businesses through featured videos and stories. Amazon launched the new store to offer customers an easy way to buy from small and medium-sized businesses in all 50 states through the convenient and trusted Amazon experience. …

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