Registration for brands is free, and you can create a Facebook-type page that’s a bit more focused on products. A “hero widget” at the top of these pages looks an awful lot like a Facebook cover photo. The pages also include social links and “merchandising widgets” to highlight certain products.
According to Amazon, “You can enhance your words with an image or a product. And you can plan ahead, scheduling the release of a series of posts on successive days.”
This is one of those initiatives that will either be a step toward monetizing social, or it will fall flat and become one of those “Remember Amazon Pages” warnings. Amazon, of course, is banking on the former.