Amazon sales are up despite social media backlash

Many consumers criticized the company’s ‘Prime Day’ event, but even though the online conversation was negative, sales and memberships increased.

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Many people took to Twitter and Facebook to criticize the brand for sold-out deals within hours of the sale opening, along with lackluster deals the remainder of the day. By Wednesday afternoon, #AmazonPrimeFail was trending on Twitter.

At least on Black Friday you can go to the store and punch someone to get the items you want. #PrimeDayFail

— Philip Hansen (@evil_avatar) July 16, 2015

So what I’m getting out of this is that #PrimeDay is some sort of postmodern experiment to see if disappointment can be quantified.

— Brad Williams (@FuriousBrad) July 15, 2015

Now whenever something in my life goes wrong or I have a bad day, I’ll say I had a #primeday.

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