Its recently ousted founder, Dov Charney, is generally considered to be among the worst business leaders ever, but the brand is trying to change its image.
The change is starting from within, with a new 6,200-word ethics code on the company website.
The sexual harassment section alone reads a bit like an unofficial company history, as Charney faced multiple sexual harassment lawsuits during his tenure. Charney left the company in pretty rough shape after his departure, with shares falling 16 percent in 2014.
The new ethics code comes with new leadership. The company named Paula Schneider as its new CEO and brought in a new CFO and general counsel. It also named a new board chairman, Colleen Brown.