American Eagle eschews Photoshop in its new lingerie campaign

Models in the ads for the clothing chain’s Aerie line look like they really look—blemishes, tattoos, and moles are all left intact.

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We left everything. We left beauty marks, we left tattoos, what you see is really what you get with our campaign. It’s a selling point because our customers represent this great demographic and they don’t really get to see what girls their age really look like.

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