In times like these, there’s a perfectly natural tendency for those in PR to think that softer story pitches, unrelated to ongoing tragedy, are a waste of time.
You might hear someone say: “The media don’t want to hear about Good News Story X now, they’re focused on Japan. Our pitch will fall on deaf ears. Besides, the audience won’t care.”
Though the moral sentiment underpinning this logic comes from a good place, it is misguided thinking.