Amid red-hot immigration debate, U.S. tech leaders speak out

The faces of some of America’s biggest companies are condemning the Trump administration’s ‘zero-tolerance’ immigration policy, including the practice of separating children from parents.

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When should CEOs weigh in on political issues?

Studies have shown that consumers want companies to take a strong stand on social issues that affect them. However, the current political climate might have communicators—and top executives—wary about weighing in on especially thorny issues.

As the debate over immigration overtakes the national conversation, leaders of some tech companies are speaking out against the Trump administration’s immigration enforcement policies, specifically separating children from their parents, sometimes for months at a time.

Do their statements strengthen their brand reputation or risk turning off consumers?

Apple CEO Tim Cook denounced the hard-line immigration policy in an interview with the Irish Times.

It reported:

“It’s heartbreaking to see the images and hear the sounds of the kids. Kids are the most vulnerable people in any society. I think that what’s happening is inhumane, it needs to stop,” Mr Cook told The Irish Times.

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