Amidst creepy clown controversy, America’s clown takes a backseat

Ronald McDonald’s role in the fast-food company’s marketing efforts will be less significant in the coming months—or at least until clown sightings diminish. Here’s why.

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Fallout from the recent frightening clown sightings across the country has hit one of the branding world’s most iconic mascots.

Ronald McDonald will take a lessened role in McDonald’s marketing efforts until the rash of clown sightings significantly dies down, execs say.

From McDonald’s:

McDonald’s and franchisees in the local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful in respect to Ronald McDonald’s participation in community events for the time being.

Even the literary horror world’s premiere purveyor took to Twitter in an effort to quell the situation:

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