Among brands, mediocrity thrives in the mobile space

When a trend gains momentum and companies join the bandwagon, it often results in shoddy work. Don’t follow that patch. Stand out in the mobile space.

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It doesn’t matter whether we’re talking about a basic website or a Facebook page or Pinterest, only a fraction of organizations will do it well.


Organizations that employ talentless hacks, who are anxious to capitalize on a trend and will employ only the fastest and easiest ways to make a buck, always outnumber the creative minds at companies willing to invest time and money to do things right.

So it goes with mobile.

As we approach the point where more Internet access occurs over mobile devices than PCs and laptops, organizations are scurrying to deploy apps and optimize their websites. Thus, we’re seeing loads of worthless branded apps and websites that have been shrunk down to fit a four, seven, or 10-inch screen.

Few are examining what the shift to mobile actually means so they can deliver services that accommodate how people actually use the Interest on their phones and take advantage of the law of mobility. (That law states that the value of something increases when you can take them with you).

And there is plenty of data to help organizations consider how the mobile Web experience should differ from its desk-bound counterpart. The Pew Internet and American Life Project released new numbers this week that focus on the just-in-time manner in which people use their phones.

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