With all the thought leadership out there today, it can sometimes be hard to cut through the noise and position your organization’s take in an impactful way. But with some proper planning and a process that starts with analytics, communicators can set themselves and their organizational leaders up for success in the ever-crowded thought leadership space.
At Ragan’s Social Media Conference this past March, Nicole Moreo, director of customer insights for North America at LinkedIn, shared some data from a LinkedIn partnership with Edelman that can help frame the pathways to productive thought leadership content.
Moreo reminded attendees that the utility of thought leadership goes beyond establishing your leaders as experts— it can help the bottom line of the business as well.
In addition, Moreo shared that during times of economic stress and upheaval like the ones we’re going through right now, half of C-suite executives said thought leadership had a greater impact on their purchase decision-making than when times are good.
Moreo also outlined a couple of major ways in which great thought leadership can help you reach your organization’s marketing goals. Optimal thought leadership can: