Anheuser-Busch planning four Super Bowl social media command centers
The beer brand is going the extra mile to stay ahead of the competition during the big game.
It’s been nearly two years since Oreo dunked in the dark during the Super Bowl blackout, creating a new gold standard for real-time social media marketing. To understand how far we’ve come since that infamous post, look no further than America’s largest beer brand.
Anheuser-Busch plans to run four social media command centers around the country during this year’s Super Bowl. Its brand managers aim not to miss a beat.
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