Ann Taylor swaps gift cards for coverage: Did it go over the line?

The women’s retailer held a blogger event, where it gave away special gifts and entered each blogger in a drawing for gift cards of varying amounts — if the bloggers wrote about the company within 24 hours of the event. The promotion resulted in positive coverage. Much of that coverage failed to mention the giveaway. Is that a violation of the Federal Trade Commission’s disclosure guidelines?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.