Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

Congratulations to these honorees.

The digital communications and social media industries are always changing. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 100 organizations shared their success with us. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. Stay tuned for our winners announcement in late June.



  • Premier Health Now, Premier Health
  • Cision Blog, Cision
  • Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova
  • Ferrovial Content Strategy on Blog, Ferrovial
  • Transform, Microsoft
  • Davey Tree Blog, Davey Tree

Contest or Game

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
  • Fan Favorite Song Giveaway: Launching the Special Edition M50xRD Headphones, lotus823 and Audio-Technica
  • Why I Code, Oracle
  • ePromos for Good/Giving Tuesday 2018, ePromos Promotional Products/Motivators

Digital Product or Service Launch

  • Nissan Presents the Bloggin’ Mamas Safety Academy, Nissan North America with The Allen Lewis Agency

Live Chat, Stream or Hangout

  • Noble Energy Livestream of the Greeley Stampede Parade, Noble Energy and CenterTable
  • Imagine the Future, Dassault Systèmes 3DEXPERIENCE® Forum, Racepoint Global and Dassault Systèmes
  • WeAreCisco Employees LIVE on Facebook, Cisco

Microsite or Custom Website

  • A Watershed Moment: Inside Microsoft’s Smartest, Greenest Office Yet, Microsoft Story Labs
  • Microsoft Stories, Microsoft
  • Path to the Inbox Interactive Game, Return Path
  • Customer Interconnection Tool, Hawaiian Electric, Hawai’i Electric Light and Maui Electric (The Hawaiian Electric Companies) with Donna Mun
  • Digital Transformation of Sales, Microsoft


  • Market Boldly Podcast, Katrina Olson Strategic Communications
  • Martinis & Murder Podcast, Oxygen Media
  • .future, Microsoft Story Labs


Brand Awareness

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
  • Zendesk’s 10-Year Anniversary Campaign, Zendesk
  • Australia Food and Wine, Tourism Australia
  • From Me to We, March Communications and YO Sperm Test
  • CareSource of Georgia Facebook Page Launch, CareSource

Cause Advocacy

  • Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis Oncology
  • Toilet Talks, GMMB and PATH
  • Let’s Check In, JPA Health Communications and Center for Eating Disorders at Sheppard Pratt
  • Speaking Up for Speech Pathologists: Using Digital Storytelling to Spread the Word on Communication Access, Pesel & Carr and Speech Pathology Australia
  • Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)
  • #LetsTrumpAddiction, CURA Strategies and Advocates for Opioid Recovery
  • MedAccess PA, MedAccess PA/ WordWrite Communications

Community Engagement

  • CMO Predictions, PAN Communications
  • Windsor Court Geofilter Engagement Campaign, DEVENEY and Windsor Court
  • Coder’s Kitchen, Oracle
  • Ferrovial Content Strategy on Blog, Ferrovial
  • SEMrush Easter Egg Hunt, SEMrush
  • ND-LEEF #EagleCam, Notre Dame Research and Notre Dame Linked Experimental Ecosystem Facility (ND-LEEF)

Content Marketing and Brand Journalism

  • Ferrovial Content Strategy on Blog, Ferrovial
  • Tourism Australia: Luxury, Tourism Australia
  • Premier Health Now, Premier Health
  • BirdDogHR Content Marketing Campaign, RelationEdge Digital Agency and BirdDogHR

Crisis Communications and Reputation Management

  • Bright Lights Windsor, City of Windsor
  • Pension for Life, Stiff with Veterans Affairs Canada
  • Hillsborough County Crisis Communication During Hurricane Irma, Hillsborough County, Florida/Communications & Digital Media
  • Surviving the Social Storm: Entergy’s Response to Hurricane Harvey, Entergy

Event Promotion

  • Book Launch, Palm Beach: The Essential Guide to America’s Legendary Resort Town, DEVENEY and Rick Rose
  • 2018 World Economic Forum–#DavosSquad, Mercer
  • Amplification, Awareness and Cisco Live Buzz, Cisco Live, Cisco Systems
  • ChefsGiving: Raising Funds for Those Devastated by Northern California Wildfires, Ellipses Public Relations, Inc. and ChefsGiving
  • Lucky 13: A Record-Breaking Year for the Richmond Folk Festival, VANCE and Venture Richmond Events

Employee Retention and Recruitment

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
  • Social Media Ambassador Program, VSP Global
  • Post-Merger Communications Campaign, Dell EMC Education Services Communications Team
  • Social Ambassador Program, Cisco Digital Marketing at Cisco Systems, Inc.


Email Marketing Campaign

  • Mark’s Email Marketing 2018, Mark’s

Health Care Marketing Campaign

  • Be Certain, Racepoint Global and Gamma Medica
  • Jenny’s Journey, Premier Health
  • Kiss This 4 MBC, Biosector 2, a Syneos Health company and Novartis Oncology

Influencer Marketing Campaign

  • DCTA State Fair of Texas Influencer Marketing Partnership Leads to Contest Success, Denton County Transportation Authority
  • Influencing the Path-to-Purchase, Women’s Marketing x jane iredale
  • Destiny 2’s 2017 Influencer Campaign, Activision and PMK•BNC
  • Cisco Live—Amplification Through Influencers, Cisco Live, Cisco Systems
  • Sony Alpha Imaging Collective, Sony Electronics

Media Relations Campaign

  • SafeWise—”Safest Cities,” Clearlink
  • Destiny 2’s 2017 PR Campaign, Activision and PMK•BNC

Multichannel Campaign

  • Build vs. Buy: You Don’t Need To Be an 800lb. Gorilla, Red Lorry Yellow Lorry and Edgeware
  • Hurricane Harvey Response, VSP Global
  • Circles, FCB and Levi’s
  • Australia Food and Wine, Tourism Australia
  • Email University, Return Path
  • Mark’s Well Worn, Mark’s and Touché!, Veritas, Brookline

Public Relations Campaign

  • Destiny 2’s 2017 PR Campaign, Activision and PMK*BNC

Social Media Campaign

  • Jenny’s Journey, Premier Health
  • Dexcom’s Call of the Warrior Campaign, Dexcom, Allison+Partners, Marcus Thomas, Mirum
  • Renewable Natural Gas (RNG), FortisBC
  • Cisco Live—Amplifying the Customer Experience, Cisco Live, Cisco Systems
  • Ferrovial Content Strategy on Blog, Ferrovial
  • DMU Peer-to-Peer Project, De Montfort University Leicester

Specialty Campaign

  • #GiveAToast, Community Toronto and Canadian Tire
  • “Live Boldly. Prepare Accordingly.” Racepoint Global and Massachusetts Association of Insurance Agents
  • Animas® Twitter Campaign, Agency 451 and Omnipod
  • Opioid Awareness: Know the Dangers, Russell Herder and Minnesota Department of Human Services
  • Nurse Staffing Quiz, AMN Healthcare
  • LTPA “3 Perfect Days,” DEVENEY and Louisiana Travel Promotion Association
  • Why Article 14, JPA Health Communications and Global Bridges

Viral Campaign

  • HighSpeedInternet—2017 Outreach, Clearlink



  • Aflac and the Power to Do Good, Aflac


  • #IAmAdvocate, Advocate Health Care


  • The Zendesk Snapchat Channel, Zendesk


  • Cisco Live—Brand Awareness and Customer Loyalty, Cisco Systems


  • Efron Brothers “Tested Tough,” PMK•BNC and Columbia Sportswear
  • LEARN GIVE SHARE, Adventist Health Simi Valley


Digital PR Campaign of the Year

  • Anything But Sorry, FCB and Canadian Down Syndrome Society (CDSS)

Social Media Campaign of the Year

  • #WeAreCisco #LoveWhereYouWork #MayThe4th Contest, Cisco in partnership with NASDAQ
  • China Students Education Support Award, Color, Way of Love, Nippon Paint China
  • Ferrovial Content Strategy on Blog, Ferrovial


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