Announcing PR Daily’s 2018 Media Relations Awards finalists

Congratulations to these honorees.

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run.

Those who innovate stand out.

We searched for the most talented and creative campaigns across a variety of industries. More than 110 organizations shared their success with us. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Stay tuned for our winners announcement in the coming weeks.

Brand Messaging or Positioning

  • Orlando’s BIG Thank You, Visit Orlando
  • National Cancer Opinion Survey, American Society of Clinical Oncology
  • Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America, Bank of America in partnership with Burson-Marsteller
  • The United States of Beer, Anheuser-Busch and FleishmanHillard
  • Chili’s Is Back, Baby, Chili’s Grill & Bar
  • Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk
  • Elevating the USA TODAY NETWORK Brand: More Than a Newspaper Company, Diffusion and USA TODAY NETWORK

Cause Marketing

  • PRoBono 2017, Boston University’s PRLab
  • Dexcom’s Call of the Warrior, Dexcom, Allison+Partners, Marcus Thomas, Mirum
  • Zero Hunger │ Zero Waste, The Kroger Co.
  • Helping to Prevent Chronic Pain and Opioid Abuse in the Workplace, Travelers
  • #BeWell, Well Being Trust

Crisis or Reputation Management

  • Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower
  • Defense Against Bill Ackman, Herbalife Nutrition
  • Sophia the Robot, Pulp PR and Hanson Robotics
  • Communication in the Eye of the Storm: Georgia Power Handles Hurricane Irma, Georgia Power

Exclusive Content Strategy

  • Scott Circle Communications and National League of Cities Prevent Department of Veteran Affairs (VA) from Slashing Nearly Half-Billion Dollars in Homeless Veteran Funding, Scott Circle Communication and National League of Cities
  • Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group
  • tech and Futures Magazine 2017, MullenLowe Group and JAMRS

Executive Visibility

  • CEO Spotlight, Gray Construction

Global Media Relations

  • Halifax International Security Forum 2018, Sage Communications and Summa Strategies with Halifax International Security Forum
  • Orlando’s BIG Thank You, Visit Orlando
  • Global Brainpower, Creativity and Efficient Process Score Big Media Wins for Lifesize in the U.S., U.K., France, Spain, Italy and DACH (Germany, Austria and Switzerland), The Hoffman Agency and Lifesize
  • Reebok Classic “Always Classic” Campaign, Reebok with Michele Barmash

Government or Public Affairs Media Relations

  • Lakewood Neighbors, Princeton Strategic Communications and Lakewood Resource and Referral Center
  • Oregon and its Visitors Shine in Preparing for the 2017 Solar Eclipse, Oregon Department of Transportation
  • Total Transparency: How a Campaign to Promote a 24/7 Visitation Program in a Chemical Plant in Southeast Brazil Became an Effective and Engaging PR Tool for the Local Community and Government, Unipar Carbocloro and Medialogue Digital
  • Hillsborough County Newsroom & Friday 5, Hillsborough County, Florida/Communications & Digital Media
  • Putting Patients Before Politics in the National Health Reform Debate, American Medical Association
  • LookSee Wellington, SweeneyVesty Wellington Regional Economic Development Agency
  • Bay Area’s Best-kept Secret No More: Transforming Ordinary Fremont News into Extraordinary Stories, The Hoffman Agency and the City of Fremont

Innovation in Media Relations

  • Media Tour Program, Agency Ten 22

Integrated Marketing Communications

  • ¡Síganme Los Buenos!, BODEN and McDonald’s
  • “Live Boldly. Prepare Accordingly.,” Racepoint Global and Massachusetts Association of Insurance Agents
  • The Joy Index, Burson Cohn & Wolfe and Bank of America
  • Getting There: Transportation and Parking Campaign for SunTrust Park/The Battery Atlanta, Jackson Spalding and the Atlanta Braves
  • Spend Less, Reach More: Murray Devine and BackBay Communications

Media Relations Video

  • All In For Kids Campaign, GMMB and Communities In Schools
  • Local Luminaries, North Lake Tahoe and The Abbi Agency
  • Topgolf In Focus: Hurricane Harvey, Topgolf

Product or Service Launch

  • ¡Síganme Los Buenos!, BODEN and McDonald’s
  • Bringing Tuscany to the Table with Bertolli Rustic Cut, Hill+Knowlton Strategies and Bertolli
  • Reality Check: Kaon Shows That AR/VR Are Big Business, Hollywood Agency and Kaon Interactive
  • First Face, Now Voice: March Brings Affectiva’s AI Vision to the Public, March Communications and
  • Affectiva
  • All-Clad Revolutionizes the Culinary Standard with Prep & Cook Launch, 5W Public Relations and All-Clad
  • American Professional Series Guitars: Fender Speaks to Next Generation Players, Fender Musical Instruments Corporation & Azione PR
  • Electron Wheel #RidestoCES with the Google Assistant to Launch the Gen 2 Wheel, Diffusion and Electron Wheel


  • The Wildwoods’ 2017 Media Relations Campaign, Suasion Communications Group and the Greater Wildwoods Tourism Improvement and Development Authority
  • Aflac 2017 Open Enrollment Media Relations Campaign, Hill+Knowlton Strategies and Aflac

Press or Media Tour

  • Positioning Sophos as an Industry Innovator via a Media Tour, March Communications and Sophos
  • Launching Thompson’s Hemp Foods: Australia’s New “Superfood,” Palin Communications and Thompson’s Nutrition
  • Reebok Zoku x Future Launch Event, Reebok and Michele Barmash
  • Play Finds A Way Launch, Canadian Tire Corporation
  • Demystifying Guitar Education: Fender Play Inspires Next Generation Players to Learn Guitar, Fender Musical Instruments Corporation & Azione PR
  • LG Sound Bites, Ogilvy and LG
  • Arena Transformation Announcement, Atlanta Hawks Basketball Club

Stunt or Special Event

  • Gifting of Souvenir Plots to the Residents of Scotland, CT, BML Public Relations and Highland Titles
  • Commemorating America’s Entry into WWI, Susan Davis International and World War I Centennial Commission
  • World Vision’s Global 6K for Water, World Vision
  • Green Giant Celebrates Inaugural Year in Macy’s Thanksgiving Day Parade with Viral Event: Creating the World’s Largest Serving of Green Bean Casserole, Green Giant with Gillian Small Public Relations
  • Chicago Safe: Canary Empowers At-Risk Communities and Democratizes Security, Diffusion and Canary
  • Bayer Engages Communities Nationwide for National Honey Bee Day, Porter Novelli, BBDO & Mastermind Marketing and Bayer North American Bee Care Program
  • Reebok Classic Coachella Activation, Reebok and Michele Barmash

Thought Leadership Campaign

  • Legacy Device Manufacturer “Xplores” & Embraces Industry 4.0, ARPR and Xplore Technologies
  • Disruption: How Demographics, Psychographic Changes and Technology are Bringing Multifamily to the Brink of a Design Revolution, National Multifamily Housing Council and Co-Communications
  • Making National Awareness Reality, Hollywood Agency and Kaon Interactive
  • Ascension Thought Leadership Strategy, Ascension
  • Craig Poulton and Flood Insurance Reform, Kimball Hughes Public Relations and Natural Catastrophe Insurance Program (NCIP)
  • Elevating the Online Ivy League, Hollywood Agency and HBX
  • Exposing the Reality of Retail: GPShopper’s Data-Driven Approach for Industry Leadership, Diffusion and GPShopper

Use of Celebrity or Personality

  • Reebok Always Classic Campaign, Reebok and Michele Barmash
  • You.Powered., Lindsay, Stone & Briggs and Briggs & Stratton
  • Curtis Stone for Australia Food and Wine, Tourism Australia
  • The Joy Index, Burson Cohn & Wolfe and Bank of America

Use of New Media Platform

  • Internal Newsletter Project, Cedars-Sinai Communications

Social Media Influencer Campaign

  • Lipault Paris Influencing the Nation, Hollywood Agency
  • SubYAY Campaign, Ruder Finn and Subway

Social Media Campaign

  • #GiveAToast, Community Toronto and Canadian Tire
  • SubYAY Campaign, Ruder Finn and Subway
  • Turn Up the Dark—Earth Hour 2017, World Wildlife Fund


Media Relations Campaign of the Year—Over $50K

  • Destiny 2’s Media Relations Campaign, Activision/PMK•BNC/Step 3
  • Color, Way of Love ART+, Nippon Paint (China)
  • Aflac 2017 Open Enrollment Media Relations Campaign: Empowering Consumers to Make Smart Benefits Choices, Hill+Knowlton Strategies and Aflac
  • We Do Good, Sunrise Banks

Media Relations Campaign of the Year—Under $50K

  • Navigate 2017: Launching a New Product, Elevating Partners and Handling Crisis at Continuum’s Annual User Conference, March Communications and Continuum

Media Relations Campaign of the Year—Under $10K

  • Winning with Audio: Entercom as America’s New Media Powerhouse, Entercom


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