Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists

Check out the work that wowed our judges.

By PR Daily Staff
July 1, 2019

The digital landscape is constantly changing, and it’s overcrowded with content. It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Congratulations to this year’s finalists. Stay tuned for our winners announcement in early August.

DIGITAL & SOCIAL MEDIA ACTIVITY

Blog

Better You Blog, CHI Health
Premier Health Now, Premier Health
Santa Maria Valley Blog, KPS3
The Bottom Line, Kentucky Chamber
Health Beat, Spectrum Health
Cancerwise blog, MD Anderson Cancer Center
Food for Thought, Stellar with Reputation Ink

Contest or Game

Cypress Semiconductor Giveaway Contest, The Hoffman Agency
12 Days of Giveaways, Mark’s
Academy Awards Contest, Zaiss & Company and U.S. Vision (JCPenney Optical)

Digital Product or Service Launch

Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica
SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post

Microsite or Custom Website

Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A and Ferrovial
VISIT Milwaukee Website, VISIT Milwaukee
Lymphoma Research Foundation Website Redesign, The Lymphoma Research Foundation
Boldly Learning, UC Davis Health
Bringing New Growth to Cator Woolford Gardens, Nebo
Stony Brook News Website, Stony Brook University Office of Communications and Marketing

Podcast

The Flack Pack PR podcast, Washington Media Group
Inside the Media Minds Podcast, W2 Communications

Social Listening and Real-Time Response

Thousands of Stories About One News Item’s Hashtag #tematdlauwagi, UWAGA! TVN
#RescueTheDress, Southwest Airlines
Social Media customer support, Dell Technologies
Cisco SocialBridge: Connecting and Celebrating Customers, Cisco Systems, Inc.

Video

One in a Million, Fictionless, LLC and Public Record, and U of U Health
Abuela’s Transit Tips, Miami-Dade County Department of Transportation and Public Works
State Street Global Advisors New Economy Video Campaign, MK3 Creative
Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis, Children’s Health

Visual Design

Illusive Networks Interactive Infographic, Merritt Group
#CommunityPowered, Vanguard Communications and American Public Power Association
Death & Company Instagram, bread & Butter

USE OF DIGITAL & SOCIAL MEDIA FOR

Brand Awareness

Holiday Car Decorations, Zaiss & Company and Beardmore
LinkedIn Community Building, Swisslog Healthcare
Sandia Lab’s Social Media, Sandia National Laboratories
#WhyIRideDCTA Program Revamp Success, Denton County Transportation Authority
Health Beat, Spectrum Health

Cause Advocacy

Children’s Health “Beyond ABC” Builds Critical Dialogue Around Pediatric Health, Children’s Health
Pork Rind Appreciation Day, RMD Advertising and Rudolph Foods
Indigenous Peoples Day Social Media Campaign, Nottawaseppi Huron Band of the Potawatomi
The Heroes Among Us, Crisp

Community Engagement

Increasing Organic Engagement for the Transamerica Financial Network, Transamerica
PAN Communications’ CMO Predictions: 19 Predictions for ’19, PAN Communications
China Students Education Support Award, Color, Way of Love, NIPPON PAINT (CHINA) CO., LTD
Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms

Content Marketing and Brand Journalism

Leading in Luxury, Sotheby’s International Realty
Project: Slay Tax Reform, TaxSlayer
“Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group
Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health
Health Beat, Spectrum Health

Crisis Communications or Reputation Management

System Preservation and Restoration Plan, FortisBC
Columbia Gas, Nickerson PR

Event Promotion

Techstars Atlanta, Cox Enterprises, Inc.
Food Tech Live!: Launching the First-ever Food Tech Show at CES, Caster Communications
CES 2019: Connected, HARMAN
Children’s Health Celebrates 10-Year Anniversary, Children’s Health
ACC.19: More Than a Meeting

Employee Engagement and Recruitment

Life-Changing Careers at Mayo, J. Walter Thompson INSIDE and Mayo Clinic
VA Celebrates Nursing Week, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
Dignity Health: Humankindness, J. Walter Thompson INSIDE and Dignity Health

CAMPAIGNS

Data-Driven PR Campaign

Saint-Gobain HQ Occupant Comfort Study Results Campaign, Brownstein Group and Saint-Gobain Corporation
Jackie Gaughan Suite, bread & Butter

Email Marketing Campaign

FLOR: Using Social Spotlights to Increase Customer Engagement and Revenue Through Email, Nebo
INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics
Global Onboarding Campaign, Copart

Health Care Marketing Campaign

Know About Nursing, Grayling and Health Education England
Premier Health Now, Premier Health
Take Command, Deloitte and MHS/DHA Communications Division
org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org
Thought Leadership, Ascension

Influencer Campaign

Cisco Live, Cisco
McDonald’s x Anna Sui, IW Group and McDonald’s
#22Victories, Ogilvy and Medela
Building Your Brand Through the Power of Many, Mercer
MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences
Road to Coachella, Mirrored Media and BMW
Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo

Digital Marketing Campaign

Road to Coachella, Mirrored Media and BMW
Age is Just a Number: Nebo and Brookdale Bring New Life to Senior Living, Nebo
LOCALiQ and Pinnacle Leverage Multi-faceted Digital Marketing to Create Lasting ROI, LOCALiQ and Pinnacle
SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post
Higher Education Success, Kentucky Chamber of Commerce
Leave It to PetSafe, GS&F and PetSafe
BOSS Revolution: Cheap Global Calling, Magnitude Digital and IDT Telecom Inc.

Media Relations Campaign

Eat, Drink and Support, Defiant Public Relations and Wolfie Productions, Clamorhouse and the Los Angeles Regional Food Bank
IBM’s AI is Now Ready to Debate You, IBM
IBM Q System One: Bringing Quantum Computing from the Lab to the Mainstream, IBM
EatDrink Saratoga, Baker Public Relations
LEGO Americana Roadshow, Baker Public Relations
Nothing Artificial About It: A PR Launch for an AI Mammography Solution, ARPR and iCAD Inc.
IBM’s 5 in 5: Five Groundbreaking Scientific Innovations That Could Change the Way People Work, Live and Interact Over the Next Five Years, IBM

Multi-Channel Campaign

Get Real About Diabetes, Novo Nordisk
Today We, Ketchum and Blue Cross and Blue Shield of North Carolina

PR Campaign

DCTA’s Positive Train Control Progress Report, Denton County Transportation Authority
A Threatening Amount of Coverage, Engagement and Conversions, ARPR and Coronet
College Athletics: The Vanderbilt Way, Vanderbilt University

Social Media Campaign

Jim Allison’s 2018 Nobel Prize in Physiology or Medicine, The University of Texas MD Anderson Cancer Center
Get Real About Diabetes, Novo Nordisk
Start a Plan That Flexes with Yours: Marriage & Baby, New York Life Insurance
Cisco Live, Cisco
#365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
Travel Ivory Free Campaign, World Wildlife Fund (WWF)
Road to Coachella, Mirrored Media and BMW

Specialty Campaign

McDonald’s x Anna Sui, IW Group and McDonald’s
Start a Plan That Flexes with Yours: Marriage and Baby, New York Life Insurance

Viral Campaign

The Old Town Road Comes to State Farm Arena, Atlanta Hawks

USE OF

Facebook

How Aflac Navigated Facebook Changes to Support Kids with Cancer, Aflac
Relaunching Laura’s Lean on Facebook to Build Brand Awareness and Engagement, and Push Sales, Linhart Public Relations
2018 Facebook Engagement, Porter Novelli and Centers for Disease Control and Prevention’s Division of Diabetes Translation

Instagram

Santa Maria Valley Instagram, KPS3
#365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
Social ‘Dores, Vanderbilt University

Instagram Stories

90th Anniversary Alumni Instagram Takeovers, VCUarts
WeAreCisco Insta Stories, Cisco
Building Community and Increasing Student Engagement Through Lumberjack Branded Gif Sticker Packs and Q&A Student Takeovers, Northern Arizona University
Instagram Stories, Baha Mar

Twitter

Cisco Live, Cisco
A National Day of Mourning!, U.S Department of Veterans Affairs
Citrix + Twitter: A Recipe for B2B Social Media Success, Citrix/SHIFT Communications
#RescueTheDress, Southwest Airlines

GRAND PRIZE

Social Media Campaign of the Year