Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists
Check out the work that wowed our judges.
The digital landscape is constantly changing, and it’s overcrowded with content. It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Congratulations to this year’s finalists. Stay tuned for our winners announcement in early August.
DIGITAL & SOCIAL MEDIA ACTIVITY
Blog
- Better You Blog, CHI Health
- Premier Health Now, Premier Health
- Santa Maria Valley Blog, KPS3
- The Bottom Line, Kentucky Chamber
- Health Beat, Spectrum Health
- Cancerwise blog, MD Anderson Cancer Center
- Food for Thought, Stellar with Reputation Ink
Contest or Game
- Cypress Semiconductor Giveaway Contest, The Hoffman Agency
- 12 Days of Giveaways, Mark’s
- Academy Awards Contest, Zaiss & Company and U.S. Vision (JCPenney Optical)
Digital Product or Service Launch
- Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica
- SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post
Microsite or Custom Website
- Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A and Ferrovial
- VISIT Milwaukee Website, VISIT Milwaukee
- Lymphoma Research Foundation Website Redesign, The Lymphoma Research Foundation
- Boldly Learning, UC Davis Health
- Bringing New Growth to Cator Woolford Gardens, Nebo
- Stony Brook News Website, Stony Brook University Office of Communications and Marketing
Podcast
- The Flack Pack PR podcast, Washington Media Group
- Inside the Media Minds Podcast, W2 Communications
Social Listening and Real-Time Response
- Thousands of Stories About One News Item’s Hashtag #tematdlauwagi, UWAGA! TVN
- #RescueTheDress, Southwest Airlines
- Social Media customer support, Dell Technologies
- Cisco SocialBridge: Connecting and Celebrating Customers, Cisco Systems, Inc.
Video
- One in a Million, Fictionless, LLC and Public Record, and U of U Health
- Abuela’s Transit Tips, Miami-Dade County Department of Transportation and Public Works
- State Street Global Advisors New Economy Video Campaign, MK3 Creative
- Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis, Children’s Health
Visual Design
- Illusive Networks Interactive Infographic, Merritt Group
- #CommunityPowered, Vanguard Communications and American Public Power Association
- Death & Company Instagram, bread & Butter
USE OF DIGITAL & SOCIAL MEDIA FOR
Brand Awareness
- Holiday Car Decorations, Zaiss & Company and Beardmore
- LinkedIn Community Building, Swisslog Healthcare
- Sandia Lab’s Social Media, Sandia National Laboratories
- #WhyIRideDCTA Program Revamp Success, Denton County Transportation Authority
- Health Beat, Spectrum Health
Cause Advocacy
- Children’s Health “Beyond ABC” Builds Critical Dialogue Around Pediatric Health, Children’s Health
- Pork Rind Appreciation Day, RMD Advertising and Rudolph Foods
- Indigenous Peoples Day Social Media Campaign, Nottawaseppi Huron Band of the Potawatomi
- The Heroes Among Us, Crisp
Community Engagement
- Increasing Organic Engagement for the Transamerica Financial Network, Transamerica
- PAN Communications’ CMO Predictions: 19 Predictions for ’19, PAN Communications
- China Students Education Support Award, Color, Way of Love, NIPPON PAINT (CHINA) CO., LTD
- Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms
Content Marketing and Brand Journalism
- Leading in Luxury, Sotheby’s International Realty
- Project: Slay Tax Reform, TaxSlayer
- “Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group
- Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health
- Health Beat, Spectrum Health
Crisis Communications or Reputation Management
- System Preservation and Restoration Plan, FortisBC
- Columbia Gas, Nickerson PR
Event Promotion
- Techstars Atlanta, Cox Enterprises, Inc.
- Food Tech Live!: Launching the First-ever Food Tech Show at CES, Caster Communications
- CES 2019: Connected, HARMAN
- Children’s Health Celebrates 10-Year Anniversary, Children’s Health
- ACC.19: More Than a Meeting
Employee Engagement and Recruitment
- Life-Changing Careers at Mayo, J. Walter Thompson INSIDE and Mayo Clinic
- VA Celebrates Nursing Week, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
- Dignity Health: Humankindness, J. Walter Thompson INSIDE and Dignity Health
CAMPAIGNS
Data-Driven PR Campaign
- Saint-Gobain HQ Occupant Comfort Study Results Campaign, Brownstein Group and Saint-Gobain Corporation
- Jackie Gaughan Suite, bread & Butter
Email Marketing Campaign
- FLOR: Using Social Spotlights to Increase Customer Engagement and Revenue Through Email, Nebo
- INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics
- Global Onboarding Campaign, Copart
Health Care Marketing Campaign
- Know About Nursing, Grayling and Health Education England
- Premier Health Now, Premier Health
- Take Command, Deloitte and MHS/DHA Communications Division
- org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org
- Thought Leadership, Ascension
Influencer Campaign
- Cisco Live, Cisco
- McDonald’s x Anna Sui, IW Group and McDonald’s
- #22Victories, Ogilvy and Medela
- Building Your Brand Through the Power of Many, Mercer
- MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences
- Road to Coachella, Mirrored Media and BMW
- Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo
Digital Marketing Campaign
- Road to Coachella, Mirrored Media and BMW
- Age is Just a Number: Nebo and Brookdale Bring New Life to Senior Living, Nebo
- LOCALiQ and Pinnacle Leverage Multi-faceted Digital Marketing to Create Lasting ROI, LOCALiQ and Pinnacle
- SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post
- Higher Education Success, Kentucky Chamber of Commerce
- Leave It to PetSafe, GS&F and PetSafe
- BOSS Revolution: Cheap Global Calling, Magnitude Digital and IDT Telecom Inc.
Media Relations Campaign
- Eat, Drink and Support, Defiant Public Relations and Wolfie Productions, Clamorhouse and the Los Angeles Regional Food Bank
- IBM’s AI is Now Ready to Debate You, IBM
- IBM Q System One: Bringing Quantum Computing from the Lab to the Mainstream, IBM
- EatDrink Saratoga, Baker Public Relations
- LEGO Americana Roadshow, Baker Public Relations
- Nothing Artificial About It: A PR Launch for an AI Mammography Solution, ARPR and iCAD Inc.
- IBM’s 5 in 5: Five Groundbreaking Scientific Innovations That Could Change the Way People Work, Live and Interact Over the Next Five Years, IBM
Multi-Channel Campaign
- Get Real About Diabetes, Novo Nordisk
- Today We, Ketchum and Blue Cross and Blue Shield of North Carolina
PR Campaign
- DCTA’s Positive Train Control Progress Report, Denton County Transportation Authority
- A Threatening Amount of Coverage, Engagement and Conversions, ARPR and Coronet
- College Athletics: The Vanderbilt Way, Vanderbilt University
Social Media Campaign
- Jim Allison’s 2018 Nobel Prize in Physiology or Medicine, The University of Texas MD Anderson Cancer Center
- Get Real About Diabetes, Novo Nordisk
- Start a Plan That Flexes with Yours: Marriage & Baby, New York Life Insurance
- Cisco Live, Cisco
- #365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
- Travel Ivory Free Campaign, World Wildlife Fund (WWF)
- Road to Coachella, Mirrored Media and BMW
Specialty Campaign
- McDonald’s x Anna Sui, IW Group and McDonald’s
- Start a Plan That Flexes with Yours: Marriage and Baby, New York Life Insurance
Viral Campaign
- The Old Town Road Comes to State Farm Arena, Atlanta Hawks
USE OF
- How Aflac Navigated Facebook Changes to Support Kids with Cancer, Aflac
- Relaunching Laura’s Lean on Facebook to Build Brand Awareness and Engagement, and Push Sales, Linhart Public Relations
- 2018 Facebook Engagement, Porter Novelli and Centers for Disease Control and Prevention’s Division of Diabetes Translation
- Santa Maria Valley Instagram, KPS3
- #365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
- Social ‘Dores, Vanderbilt University
Instagram Stories
- 90th Anniversary Alumni Instagram Takeovers, VCUarts
- WeAreCisco Insta Stories, Cisco
- Building Community and Increasing Student Engagement Through Lumberjack Branded Gif Sticker Packs and Q&A Student Takeovers, Northern Arizona University
- Instagram Stories, Baha Mar
- Cisco Live, Cisco
- A National Day of Mourning!, U.S Department of Veterans Affairs
- Citrix + Twitter: A Recipe for B2B Social Media Success, Citrix/SHIFT Communications
- #RescueTheDress, Southwest Airlines
GRAND PRIZE
Social Media Campaign of the Year
- KnowYourOTCs.org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org
Useful article. Thanks for sharing.