Announcing PR Daily’s 2019 Digital Marketing & Social Media Awards finalists

Check out the work that wowed our judges.

The digital landscape is constantly changing, and it’s overcrowded with content. It takes an innovative, creative and well-planned approach (and incredibly talented and skilled professionals) to stand out above the noise. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. Congratulations to this year’s finalists. Stay tuned for our winners announcement in early August.

DIGITAL & SOCIAL MEDIA ACTIVITY

Blog

  • Better You Blog, CHI Health
  • Premier Health Now, Premier Health
  • Santa Maria Valley Blog, KPS3
  • The Bottom Line, Kentucky Chamber
  • Health Beat, Spectrum Health
  • Cancerwise blog, MD Anderson Cancer Center
  • Food for Thought, Stellar with Reputation Ink

Contest or Game

  • Cypress Semiconductor Giveaway Contest, The Hoffman Agency
  • 12 Days of Giveaways, Mark’s
  • Academy Awards Contest, Zaiss & Company and U.S. Vision (JCPenney Optical)

Digital Product or Service Launch

  • Launching the Wireless ATH-M50xBT Headphones, lotus823 and Audio-Technica
  • SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post

Microsite or Custom Website

  • Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A and Ferrovial
  • VISIT Milwaukee Website, VISIT Milwaukee
  • Lymphoma Research Foundation Website Redesign, The Lymphoma Research Foundation
  • Boldly Learning, UC Davis Health
  • Bringing New Growth to Cator Woolford Gardens, Nebo
  • Stony Brook News Website, Stony Brook University Office of Communications and Marketing

Podcast

  • The Flack Pack PR podcast, Washington Media Group
  • Inside the Media Minds Podcast, W2 Communications

Social Listening and Real-Time Response

  • Thousands of Stories About One News Item’s Hashtag #tematdlauwagi, UWAGA! TVN
  • #RescueTheDress, Southwest Airlines
  • Social Media customer support, Dell Technologies
  • Cisco SocialBridge: Connecting and Celebrating Customers, Cisco Systems, Inc.

Video

  • One in a Million, Fictionless, LLC and Public Record, and U of U Health
  • Abuela’s Transit Tips, Miami-Dade County Department of Transportation and Public Works
  • State Street Global Advisors New Economy Video Campaign, MK3 Creative
  • Children’s Health Sends Support Video to WWE’s Roman Reigns After Leukemia Diagnosis, Children’s Health

Visual Design

  • Illusive Networks Interactive Infographic, Merritt Group
  • #CommunityPowered, Vanguard Communications and American Public Power Association
  • Death & Company Instagram, bread & Butter

USE OF DIGITAL & SOCIAL MEDIA FOR

Brand Awareness

  • Holiday Car Decorations, Zaiss & Company and Beardmore
  • LinkedIn Community Building, Swisslog Healthcare
  • Sandia Lab’s Social Media, Sandia National Laboratories
  • #WhyIRideDCTA Program Revamp Success, Denton County Transportation Authority
  • Health Beat, Spectrum Health

Cause Advocacy

  • Children’s Health “Beyond ABC” Builds Critical Dialogue Around Pediatric Health, Children’s Health
  • Pork Rind Appreciation Day, RMD Advertising and Rudolph Foods
  • Indigenous Peoples Day Social Media Campaign, Nottawaseppi Huron Band of the Potawatomi
  • The Heroes Among Us, Crisp

Community Engagement

  • Increasing Organic Engagement for the Transamerica Financial Network, Transamerica
  • PAN Communications’ CMO Predictions: 19 Predictions for ’19, PAN Communications
  • China Students Education Support Award, Color, Way of Love, NIPPON PAINT (CHINA) CO., LTD
  • Marketing On Pointe: Awakening a Community to the Magic of Local Ballet, Benecomms

Content Marketing and Brand Journalism

  • Leading in Luxury, Sotheby’s International Realty
  • Project: Slay Tax Reform, TaxSlayer
  • “Alizila” —Alibaba Group’s Corporate News Hub and Go-to Resource for China Market Insights, Alibaba Group
  • Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health
  • Health Beat, Spectrum Health

Crisis Communications or Reputation Management

  • System Preservation and Restoration Plan, FortisBC
  • Columbia Gas, Nickerson PR

Event Promotion

  • Techstars Atlanta, Cox Enterprises, Inc.
  • Food Tech Live!: Launching the First-ever Food Tech Show at CES, Caster Communications
  • CES 2019: Connected, HARMAN
  • Children’s Health Celebrates 10-Year Anniversary, Children’s Health
  • ACC.19: More Than a Meeting

Employee Engagement and Recruitment

  • Life-Changing Careers at Mayo, J. Walter Thompson INSIDE and Mayo Clinic
  • VA Celebrates Nursing Week, J. Walter Thompson INSIDE and U.S. Department of Veterans Affairs
  • Dignity Health: Humankindness, J. Walter Thompson INSIDE and Dignity Health

CAMPAIGNS

Data-Driven PR Campaign

  • Saint-Gobain HQ Occupant Comfort Study Results Campaign, Brownstein Group and Saint-Gobain Corporation
  • Jackie Gaughan Suite, bread & Butter

Email Marketing Campaign

  • FLOR: Using Social Spotlights to Increase Customer Engagement and Revenue Through Email, Nebo
  • INCREASE SALES BY FOCUSING ON THE CONSUMER, C-4 Analytics
  • Global Onboarding Campaign, Copart

Health Care Marketing Campaign

  • Know About Nursing, Grayling and Health Education England
  • Premier Health Now, Premier Health
  • Take Command, Deloitte and MHS/DHA Communications Division
  • org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org
  • Thought Leadership, Ascension

Influencer Campaign

  • Cisco Live, Cisco
  • McDonald’s x Anna Sui, IW Group and McDonald’s
  • #22Victories, Ogilvy and Medela
  • Building Your Brand Through the Power of Many, Mercer
  • MyHealthysexualStory: Breaking Down Barriers in HIV Vulnerable Communities, Health Unlimited and Gilead Sciences
  • Road to Coachella, Mirrored Media and BMW
  • Nebo Builds FLOR Brand Authenticity with Influencer Campaign, Nebo

Digital Marketing Campaign

  • Road to Coachella, Mirrored Media and BMW
  • Age is Just a Number: Nebo and Brookdale Bring New Life to Senior Living, Nebo
  • LOCALiQ and Pinnacle Leverage Multi-faceted Digital Marketing to Create Lasting ROI, LOCALiQ and Pinnacle
  • SCMP—ABACUS & INKSTONE U.S. Launch, IW Group Inc and South China Morning Post
  • Higher Education Success, Kentucky Chamber of Commerce
  • Leave It to PetSafe, GS&F and PetSafe
  • BOSS Revolution: Cheap Global Calling, Magnitude Digital and IDT Telecom Inc.

Media Relations Campaign

  • Eat, Drink and Support, Defiant Public Relations and Wolfie Productions, Clamorhouse and the Los Angeles Regional Food Bank
  • IBM’s AI is Now Ready to Debate You, IBM
  • IBM Q System One: Bringing Quantum Computing from the Lab to the Mainstream, IBM
  • EatDrink Saratoga, Baker Public Relations
  • LEGO Americana Roadshow, Baker Public Relations
  • Nothing Artificial About It: A PR Launch for an AI Mammography Solution, ARPR and iCAD Inc.
  • IBM’s 5 in 5: Five Groundbreaking Scientific Innovations That Could Change the Way People Work, Live and Interact Over the Next Five Years, IBM

Multi-Channel Campaign

  • Get Real About Diabetes, Novo Nordisk
  • Today We, Ketchum and Blue Cross and Blue Shield of North Carolina

PR Campaign

  • DCTA’s Positive Train Control Progress Report, Denton County Transportation Authority
  • A Threatening Amount of Coverage, Engagement and Conversions, ARPR and Coronet
  • College Athletics: The Vanderbilt Way, Vanderbilt University

Social Media Campaign

  • Jim Allison’s 2018 Nobel Prize in Physiology or Medicine, The University of Texas MD Anderson Cancer Center
  • Get Real About Diabetes, Novo Nordisk
  • Start a Plan That Flexes with Yours: Marriage & Baby, New York Life Insurance
  • Cisco Live, Cisco
  • #365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
  • Travel Ivory Free Campaign, World Wildlife Fund (WWF)
  • Road to Coachella, Mirrored Media and BMW

Specialty Campaign

  • McDonald’s x Anna Sui, IW Group and McDonald’s
  • Start a Plan That Flexes with Yours: Marriage and Baby, New York Life Insurance

Viral Campaign

  • The Old Town Road Comes to State Farm Arena, Atlanta Hawks

USE OF

Facebook

  • How Aflac Navigated Facebook Changes to Support Kids with Cancer, Aflac
  • Relaunching Laura’s Lean on Facebook to Build Brand Awareness and Engagement, and Push Sales, Linhart Public Relations
  • 2018 Facebook Engagement, Porter Novelli and Centers for Disease Control and Prevention’s Division of Diabetes Translation

Instagram

  • Santa Maria Valley Instagram, KPS3
  • #365 Reasons for McDonald’s, Salt Works GmbH and McDonald’s Deutschland LLC
  • Social ‘Dores, Vanderbilt University

Instagram Stories

  • 90th Anniversary Alumni Instagram Takeovers, VCUarts
  • WeAreCisco Insta Stories, Cisco
  • Building Community and Increasing Student Engagement Through Lumberjack Branded Gif Sticker Packs and Q&A Student Takeovers, Northern Arizona University
  • Instagram Stories, Baha Mar

Twitter

  • Cisco Live, Cisco
  • A National Day of Mourning!, U.S Department of Veterans Affairs
  • Citrix + Twitter: A Recipe for B2B Social Media Success, Citrix/SHIFT Communications
  • #RescueTheDress, Southwest Airlines

GRAND PRIZE

Social Media Campaign of the Year

  • KnowYourOTCs.org + SOMA Strategies: Raising Consumer Awareness in 2018, SOMA Strategies and KnowYourOTCs.org

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