Announcing PR Daily’s Content Marketing Awards finalists

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. They told powerful stories and delivered impeccable messaging that captivated audiences and achieved outstanding results.

Congratulations to this year’s finalists. Read on to find out more, and keep an eye out for our winners announcement coming soon.

Content Marketing for the Purpose of:

Brand Awareness

• Road to Coachella 2019, Mirrored Media with BMW i
• Encouraging Preschool Providers to Improve Quality, Advocacy and Communication Solutions, LLC with Franklin County Board of Commissioners—Department of Job and Family Services
• Entrupy Leads Conversation with the State of the Fake Report, Clarity
• “Business Chemistry: Practical Magic For Crafting Powerful Work Relationships” Book Launch, Deloitte Greenhouse Experience
• IBM Q System One, IBM
• 2020 Nissan Versa Debut at Tortuga Music Festival, Nissan North America
• #SheaOnTheBeach, Redrick PR

Customer Engagement

• GETWorks, Golden Empire Transit District (GET)
• Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF
• Concert Live Stream: Super Saturday Night, TruePoint Communications with AT&T
• MIA Memories, Miami International Airport
• The Well by Northwell—Revmade, Revmade with Northwell Health

Lead Generation

• Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure
• The Call Tracking Study Guide for Marketers, Invoca
• MIA Memories, Miami International Airport
• A Trusted Resource in Chicago’s Rental Market, Luxury Living Chicago Realty

Reputation Management

• Delivering a Brighter Future, FirstEnergy Corp.
• Project Debater, IBM
• Made in Alabama, Big Communications
• A Legacy That Carries On, Ingenia Agency with Grupo Bimbo

Talent Recruitment

• @WeAreCisco Talent Brand Social Media Recruiting, Cisco (@WeAreCisco)
• Employer Brand Marketing, T-Mobile US, Inc.
• #ClemsonWorks, Clemson University and Office of Human Resources—Talent Acquisition

Content Marketing Assets

Article

• Improving Lives, Inter-American Development Bank
• NA, Course5 Intelligence

Audio Storytelling

• HealthChangers, Cambia Health Solutions
• A.I. Meets World, Veritas Communications with Microsoft Canada

Blog

• Tom Stein’s Blog Post Modern, Stein IAS
• Life at Cisco Blog—Cisco Talent Brand, Cisco (@WeAreCisco)
• GamePlan A, adidas AG
• Health Beat, Spectrum Health
• Newsjacking, SEO and Social Media: How Our Blog Bounced Back After a Plateau, University of Virginia Health System

Brand Journalism

• Rosewood Conversations, Spherical with Rosewood Hotels & Resorts
• Improving Lives, Inter-American Development Bank
• The Well by Northwell—Revmade, Revmade with Northwell Health
• HealthChangers, Cambia Health Solutions

Content Series

• Cisco’s Recruiter Real Talk Video Series, Cisco (@WeAreCisco)
• Future Files—15 Science Fiction Stories, Profilwerkstatt GmbH with Freudenberg Sealing Technologies
• Moments, Johns Hopkins All Children’s Hospital
• Blockchain Podcast Series, Grant Thornton US
• Women of MIA, Miami International Airport
• Dairy Farmers of Washington Recipe Content Series, CMD Agency with Dairy Farmers of Washington

Electronic Publication or E-newsletter

• REACH Magazine, Tarrant County College
• ThinkSet Magazine, Greentarget with Berkeley Research Group
• My HealtheVet, DCG Communications

Influencer Content Marketing

• Road to Coachella 2019, Mirrored Media with BMW i
• Speak Truth To Power, Discovery Education with RFK Human Rights
• Supporting Major Retail Launch of New Handsfree Footwear, TruePoint Communications with KIZIK
• XO, KB Influencer Strategy, WordWrite

Infographics

• Safety Tips with Style, Miami International Airport

Newsjacking or Trend-Related Content Marketing

• The Old Town Road Comes to State Farm Arena, the Atlanta Hawks
• Ticks, Measles and Movies: Growing our Blog Through Health Trends and Newsjacking, University of Virginia Health System
• Changing the Debate on Masculinity: Guidelines for Psychological Practice with Men and Boys, American Psychological Association
• Improving Lives—Women in Football, Inter-American Development Bank
• Winter is Coming to MIA, Miami International Airport

Personalized Content Marketing Strategy

• MIA Takes On the 2019 Government Shutdown, Miami International Airport

Print Publication

• REACH Magazine, Tarrant County College
• The Edge Magazine, Cushman & Wakefield
• ESSENTIAL, Profilwerkstatt GmbH with Freudenberg Sealing Technologies GmbH & Co. KG
• A Twist on Digital—Producing a New Print Publication in 2019: Beautiful Design Made Simple (BDMS), Carpet One Floor & Home
• print illustrated magazine, FUJIFILM North America Corporation, Graphic Systems Division

Social Media

• @WeAreCisco Talent Brand Social Media Recruiting, Cisco (@WeAreCisco)
• Celebrating Black History in Real Estate, Ashby & Graff Real Estate
• Humans of Surgery, UC San Diego Department of Surgery
• @tmobilecareers, T-Mobile US, Inc.
• MIA’s Growing Social Media Presence, Miami International Airport

User-Generated Content

• Operation Prevention, Discovery Education with the U.S. Drug Enforcement Administration
• MIA’s Photo of the Year, Miami International Airport

Video

• SafeTug 360⁰Experience, Stein IAS with Trelleborg Marine & Infrastructure
• Don’t Follow the Herd. Be You, With Us. #WeAreCisco! Videos, Cisco (@WeAreCisco)
• Delivering a Brighter Future, FirstEnergy Corp.
• MIA’s Capital Improvement Program, Miami International Airport
• Take Your Time, Four Seasons Hotels and Resorts

Virtual/Augmented Reality Content

• SafeTug 360⁰Experience, Stein IAS with Trelleborg Marine & Infrastructure

Website

• Health Beat, Spectrum Health
• BONZAI Intranet Website Redesign, Maven Collective Marketing

White Paper

• The Call Tracking Study Guide for Marketers, Invoca
• Channeling the Power of “And,” DPR Construction

Content Marketing Campaigns

B2B Services Campaign

• Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure
• Bring It Home, CMD Agency with JELD-WEN Windows and Doors

Consumer Products Campaign

• Introducing Sperry BIONIC: Eco-Friendly Shoes Made From Recycled Plastic, Sperry

Financial Services Campaign

• AmTrust Inspired, AmTrust Financial

Media and Entertainment Campaign

• Road to Coachella 2019, Mirrored Media with BMW i

Technology Campaign

• SafeTug 360⁰Experience, Stein IAS with Trelleborg Marine & Infrastructure

Thought Leadership Campaign

• AmTrust Opioid Prescription Risk Report, AmTrust Financial

Travel, Hospitality and Tourism Campaign

• DCVB 2018 #DiscovertheUnexpected Digital Campaign, Porter Novelli, one50one and Taylored Creativity on behalf of Discover DeKalb
• New Four Seasons Private Jet, Four Seasons

People and Teams

Video Producer/Visual Storyteller

• Lineman Colton, Arizona Public Service

Grand Prize

Content Marketing Campaign of the Year

• Delivering a Brighter Future, FirstEnergy Corp.
• Integrated Marketing Communications Moves the Needle for Industrial Manufacturing Giant, Portavoce Public Relations with Ingersoll Rand
• Take Your Time, Four Seasons Hotels and Resorts

Content Marketing Strategy of the Year

• “Business Chemistry: Practical Magic For Crafting Powerful Work Relationships” Book Launch, Deloitte Greenhouse Experience
• 5 in 5, IBM
• Health Beat, Spectrum Health
• #SimplyU, CRC Agency with SimplyProtein
• The Well by Northwell—Revmade, Revmade with Northwell Health