Announcing PR Daily’s Media Relations Awards finalists

Congratulations to this year’s honorees.

Earning coverage for your clients or organization is no simple feat.

It takes innovation, talent, resilience and strategy.

The work from PR Daily’s Media Relations Awards finalists checked all the boxes.

We called on communications pros, organizations and agencies from across the globe to share their innovative campaigns, events, pitches and strategies—and they did not disappoint. Today, we’re excited to announce PR Daily’s Media Relations Awards finalists. Stay tuned for our winners announcement, which will take place in the coming weeks.

Campaigns

Brand Messaging or Positioning Campaign

  • American Water’s Camden HQ Communications Plan, American Water/Brownstein Group
  • Creating the “Autonomous Brand Safety” Category for CHEQ, Clarity PR
  • Cancer Coverage Communicates, Launches Mission of the MART, Stony Brook University Office of Communications and Marketing
  • From Heartbreak to Hard Hats: Building for the Future of Minnehaha Academy, Beehive Strategic Communication
  • Snoozetern, Mattress Firm
  • IBM
  • Best Cities After Service, Clyde Group with Navy Federal Credit Union

Cause Marketing Campaign

  • Microplastics, National University of Ireland Galway (NUI Galway)
  • #HitMeWithYourFluShot, Christiana Care Health System
  • Campaign to Change the Negative Behavior of Parents Causing Child Falling from Balconies and Windows of Residential Buildings, Sharjah City Municipality
  • Women Transforming the Workplace, Randstad Canada
  • R&J Helps NJ Connect for Recovery, R&J Strategic Communications with NJ Connect for Recovery
  • 9/11 Male Breast Cancer Awareness, Butler Associates with Barasch McGarry Salzman & Penson
  • Increasing Awareness of the Prevalence of Food Allergies, Clyde Group with Food Allergy & Research Education

Crisis or Reputation Management Campaign

  • Ringing the Bell for Tourism: Visit Philadelphia’s response during the Government Shutdown, Visit Philadelphia
  • Santa Fe Crisis, University of Texas Medical Branch

Executive Visibility Campaign

  • Overlake Out Front, Overlake Medical Center and Clinics
  • Getting Personal: Executive visibility for a bold startup CEO, Sterling Communications
  • Creating a Cybersecurity Leader: A Proofpoint Elevation Story, Proofpoint
  • Brand Building Through Executive Visibility: Revolutionizing Trucking & Logistics, Haymaker

Global Media Relations Campaign

  • Carbon Engineering, Yulu Public Relations and Carbon Engineering
  • Johnson & Johnson Health for Humanity, Porter Novelli with Johnson & Johnson, Natalia Salomao, Global Corporate Media Relations at Johnson & Johnson
  • Visit California Highway 1 Dream Drive, Visit California
  • Hacking Through the Cybersecurity Noise, Proofpoint

Government or Public Affairs Media Relations Campaign

  • “Don’t Blow It,” Noisy Trumpet
  • Campaign for Fair Aluminum Pricing, The Herald Group with The Beer Institute
  • Firefighters Cancer Care Bill, ADG Strategy Group with IAFF Local 1403

Integrated Marketing Communications Campaign

  • Protect Florida Democracy, Sachs Media Group with The Florida Bar
  • Chili’s Birthday 2019, Chili’s Grill & Bar
  • #PerfectTogether, Truth Communications with Mission Food Malaysia
  • Project Debater, IBM
  • OLAY #KillerSkin Super Bowl Campaign, TAYLOR/Small Girls PR with P&G’s Olay

Thought Leadership Campaign

  • Building Business Resilience: The Risk Institute’s Research Promotes Effective Risk Management, Belle Communication with The Risk Institute at The Ohio State University
  • Thought Leadership of President Ronald A. Crutcher, University of Richmond
  • Bank on It: A Thought Leadership Campaign for Rabobank, CBD Marketing with Rabobank
  • 2019 “Executive Perspectives on Top Risks” Survey Campaign, Protiviti
  • Leveraging a Lawyer’s Impeachment Experience to Secure National Media Coverage, Reputation Ink with Lightfoot, Franklin & White LLC
  • Legal Expertise and Commentary, Butler Associates with Davidoff Hutcher & Citron LLP
  • Real Estate and Fair Housing Thought Leadership, Ashby & Graff Real Estate

Social Media Campaign

  • Linus Tech Tips “Wi-Fi Networking is FINALLY Getting Interesting,” Cisco Systems
  • Soy Mobiker, MG Consulting with Mobike

Events

New Product or Service Launch

  • Pepperoni Pucker, BML Public Relations with Villa Italian Kitchen
  • “Business Chemistry: Practical Magic for Crafting Powerful Work Relationships” book launch and media campaign, Deloitte
  • Jabra CES 2019, LEWIS with Jabra
  • Luxury Garage Sale Pop-Up Shop 2018 Tour, IntraLink Global
  • #SoyMobiker, MG Consulting with Mobike
  • Emirates’ SCL Route Launch, MG Consulting
  • Meet ibi, the Smart Photo Manager, PMK*BNC with Western Digital

Press Event or Media Tour

  • Frontier Airlines World Mastercard Relaunch, O’Malley Hansen Communications with Barclays
  • Hospitals Against Violence News Conference, Bristol Hospital
  • Discover the Ride, Informa UBM
  • G for Good: Peru, G Adventures
  • D61+ LIVE 2018, Sling & Stone and CSIRO’s Data61
  • The Ultimate Gentleman’s Weekend Press Trip, The Cosmopolitan of Las Vegas
  • Topping Out, Seminole Hard Rock Hotel & Casino

 

Stunt or Special Event

  • Pizza Bouquet, BML Public Relations with Villa Italian Kitchen
  • Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small PR with Green Giant
  • #HitMeWithYourFluShot, Christiana Care Health System
  • National Whiskey Sour Day, Flowers Communications Group with Jack Daniel’s
  • From Crazy Rich to Crazy Real Singapore, Bullfrog + Baum
  • A “First Look” at the National World War I Memorial, Washington D.C., Susan Davis International
  • Feline Fest, Clyde Group with Rover.com

Pitch

Announcement Pitch

  • Scooting to Super Bowl Success, ARPR with Lime
  • Coca-Cola Returns to Frisch’s Big Boy, Game Day Communications with Frisch’s Big Boy
  • 2018 Aflac Open Enrollment Media Relations Campaign, Aflac

Influencer Pitch

  • James Avery Christmas Influencer Campaign, Citrus Advertising and Moroch Partners with James Avery Artisan Jewelry
  • NU Hotel Brooklyn x Brooklyn Museum’s Friday Kahlo Package, bread & Butter

Product-focused Pitch

  • Jabra 2018 Holiday Gift Guide, LEWIS

Trend Pitch or Newsjacking

  • Operation Varsity Blues, Asylum Public Relations
  • CPMC Van Ness Campus Hospital Shakes Up the News Cycle with its Seismic Technology, Landis Communications Inc. with Sutter Health
  • BLASTmedia uses Apple Announcement to Increase Awareness of Greenlight Guru, BLASTmedia
  • Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery
  • NFL Playoffs, Watts Water Technologies
  • Buchanan Public Relations Secures Nearly 3,000 Stories for Law Firm Pepper Hamilton LLP Through Newsjacking, Buchanan Public Relations with Pepper Hamilton LLP
  • Crossing Borders and Making Change, ArtCenter College of Design

Media Relations Strategy

Exclusive Content Strategy

  • DCTA Secures Community Impact Feature Article for “Case for Transit” Study, Denton County Transportation Authority
  • VetriScience Steps in to Help Lucky Tim, Rinck Advertising with VetriScience Laboratories
  • National Honey Board’s 2018 Test Kitchen Innovation Series with Meredith and Chef Rob Corliss, Porter Novelli with National Honey Board
  • Revved Up: Women in Transportation Design Gain Momentum, ArtCenter College of Design

Innovation in Media Relations

  • National Media Campaign, Livongo
  • ZULRESSO™ (brexanolone) injection Approval, Chamberlain Healthcare Public Relations with Sage Therapeutics

Media Relations Video

  • Deep Brain Stimulation Slows Alzheimer’s Decline, MediaSource with The Ohio State University Wexner Medical Center
  • Tutu Girls Pediatric Cancer, Johns Hopkins All Children’s Hospital

Use of Celebrity of Personality

  • #PerfectTogether, Truth Communications with Mission Foods Malaysia
  • Roots to Recovery, Banyan Treatment Center
  • OLAY #KillerSkin Super Bowl Campaign, TAYLOR/Small Girls PR with P&G’s Olay
  • Busy Philipps Shoot, Loyola Marymount University

 

GRAND PRIZE

Media Relations Campaign of the Year (over $50,000)

  • “Business Chemistry: Practical Magic for Crafting Powerful Work Relationships” book launch and media campaign, Deloitte Greenhouse Experience
  • The State of Gender Equality Survey, Plan International USA
  • 2018 Aflac Open Enrollment Media Relations Campaign, Aflac

Media Relations Campaign of the Year (under $50,000)

  • 2018 Color, Way of Love ART+, Nippon Paint, Nippon Paint (China) Co., Ltd.

Media Relations Campaign of the Year (under $10,000)

  • Skip The Slip—Yes on AB 161, California State Assembly-Office of Assemblymember Phil Ting
  • Green Giant Creates Viral News Story and Sparks National Debate by Naming Broccoli as America’s Favorite Vegetable, Gillian Small PR with Green Giant
  • Big Idaho Potato Truck and Big Idaho Potato Hotel, Evans Hardy + Young with Idaho Potato Commission

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