Announcing the finalists for the 2015 Media Relations Awards

We are one step closer to identifying the best work in media relations and announcing this year’s winners.

We asked to see your plans, pitches and earned media coverage.

You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

Our judges have picked the short lists. Next, they will study the finalists’ entries again and name the winners of the 2015 Media Relations Awards.

The staff of PR Daily congratulates each of our finalists and wishes you the best of luck in the final round.

The finalists:

Best Brand Messaging or Positioning

  • Lippe Taylor, PicoSure®, The New Gold Standard in Aesthetic Treatments
  • Lippe Taylor, Women Take Charge
  • ANTHEMIC Ageny, FLOODfest @ SXSW
  • DEVENEY, LCMC Health
  • Cornerstone, BitTorrent Is Not a Crime
  • Hoffman York, World Series of Facial Hair
  • SweeneyVesty, Saatchi & Saatchi Singapore, Publicis Singapore, Scoot – Inspiring Spirit

Best Executive Visibility

  • 451 Marketing, Constructing PR Success for Shawmut
  • PAN Communications, Stretching the Executive’s Bandwidth
  • Cambia Health Solutions, Rob Coppedge as a thought leader in the health care industry

Best Global Media Relations

  • Eastwick, Zuora Takes the Subscription Economy Mainstream
  • McMaster University Office of Public Relations, Plague, superbugs and ancient skeletons: Scientific stories for a global audience

Best Innovation in Media Relations

  • CerconeBrownCompany, CBC Summer House 2014
  • Amelie Company and CIG, Drink & Don’t Drive: Last Call Lots

Best Integrated Marketing Communications

  • lotus823, Getting it Right: Peerless-AV’s B2B Thought Leadership Program
  • Current Lifestyle Marketing, Hidden Valley Tackles Crunch Time and Puts a Twist on Tonight
  • Aflac, The 2014 Aflac WorkForces Report: Providing insightful research for important benefits decisions
  • DEVENEY, Grand Opening
  • Landis Communications Inc, Keeping Brain Health Registry Top of Mind
  • Identity, DCDS Celebrates Centennial Anniversary
  • RF Binder, Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia ® Brand

Best Issue/Cause Advocacy Campaign

  • National Treasury Employees Union (NTEU), NTEU Fights Chronic Cuts Crippling IRS
  • Asylum Public Relations, Asylum PR for United States Swim School Association
  • Burson-Marsteller, National Animal Disaster Preparednesss Day Campaign
  • Home Front Communications, Tobacco-Free Retailers CampaignInnovAge,
  • InnovAge, Aging in Place
  • The Kendal Corporation, Deepening the Conversation on Aging
  • Beckerman, Death with Dignity: New Jersey

Best Media Relations Video

  • Banff Lake Louise Tourism, #ProjectSnow
  • M&C Saatchi Sport & Entertainment, JJ Watt x Reebok Partnership Announcement

Best New Product/Service Launch

  • 451 Marketing, Igniting Love for Yankee Candle
  • Gregory FCA, Changing Cyber Security from a Dirty Word to an Investment Opportunity
  • NORAD/NORTHCOM and Raytheon Integrated Defense Systems, First Flight: JLENS
  • R&J Public Relations, “It’s Hip to be Square – the Launch of the Polaroid Cube™”
  • KCSA Strategic Communications, LinkNYC Launch
  • ALCATEL ONETOUCH, IDOL 3 – Live Unlocked
  • Porter Novelli, The Grand Opening Celebration for the National Center for Civil and Human Rights

Best Op-Ed

  • Home Front Communications, ASHA Op-Ed
  • Tier One Partners, Teaching Brands to “Speak Millennial” – Tier One Helps Fluent Capture Thought Leadership

Best Press Event/Media Tour

  • Burson-Marsteller, National Animal Disaster Preparednesss Day Campaign
  • Jersey Central Power & Light (JCP&L), Jersey Central Power & Light Power Systems Institute Press Conference
  • Home Front Communications, Thanksgiving Travel Media Tour
  • CerconeBrownCompany, TomTom Strapless (Running) Event
  • CerconeBrownCompany, CBC Cooking Cottage
  • Current, Samsung Living Atelier – 2014 Product Launch Event

Best Pitch

  • PAN Communications, SAP and PAN Communications Shape the Future of Work
  • Bankrate, Inc., Educating Consumers About Personal Finance
  • UPRAISE Marketing + Public Relations, Eddie The Terrible
  • CerconeBrownCompany, 2014 & 2015 TomTom Traffic Index
  • Lightspeed PR, NowSecure disclosure of Samsung keyboard vulnerability

Best Response to Breaking News

  • Vantage PR, Driving Mainstream Media Coverage Within Hours of the Nepal Earthquakes
  • Landis Communications Inc, Out & Equal Inaugural Public Relations Campaign
  • CBRE Group, Inc., Impact of Slowdown, Work Stoppage at West Coast Ports on U.S. Supply Chain
  • Porter Novelli, BBB Wise Giving Alliance Response to Groundbreaking FTC Fraud Case in the Charity Sector
  • University of Notre Dame Media Relations, Papal Encyclical media outreach
  • Travelzoo, Travelzoo responds to Tunisia attack

Best Stunt/Special Event

  • Hill+Knowlton Strategies, Enter Professor X’s Cerebro at Comic-Con for X-Men’s Blu-ray Release
  • Klick Inc., MUSE
  • Identity PR, Identity PR Launches SEA LIFE Michigan Aquarium
  • Brownstein Group, Back to the Future: Saint-Gobain’s “Future Sensations” Exhibit Celebrates 350 Years By Looking Ahead
  • Ketchum, EVERY DAY, CARE™ at CES
  • Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening
  • Coyne Public Relations, Humana Touches Down with Wounded Warrior Amputee Football Team to Raise Funds for Disabled Veterans and Their Families

Best Trade Media Relations

  • 451 Marketing, Your NxStage Starts Now
  • Cambia Health Solutions, Cambia Health Solutions makes waves in the health care industry
  • iMiller Public Relations, iMiller Public Relations Trade Media Relations
  • Data Quality Campaign, Student Data Privacy

Best Use of Celebrity or Personality

  • Lippe Taylor, Women Take Charge
  • Current Lifestyle Marketing, In the Kitchen with Megan Hilty and Glad for Earth Day
  • InnovAge, Aging in Place
  • RF Binder, Baking with the Stars, Breaking through the Clutter: An Integrated Influencer Campaign from the Truvia ® Brand
  • Ketchum, Care is Musical
  • M&C Saatchi Sport & Entertainment, JJ Watt x Reebok Partnership Announcement
  • Current, Kingsford’s #PayEd Campaign

Best Use of Social Media

  • DEVENEY, 30 Ways to Give Back
  • FirstEnergy Corp., JCP&L, Penelec and Met-Ed “Merry & Bright” Photo Contest

Best Website

  • Home Front Communications, The Fuse Website
  • Home Front Communications, Cancer: The Emperor of All Maladies Website
  • Home Front Communications,
  • Home Front Communications, Airlines for America Website
  • Raytheon,’s Brand Journalism
  • Walt Disney Parks and Resorts, Walt Disney Parks and Resorts Newsrooms 2.0

Grand Prize: Media Relations Campaign of the Year

Under $50,000

  • Rainier Communications, “The Need for Speed – Sckipio Enables Affordable Ultra-High-Speed Bandwidth for the Masses”
  • SweeneyVesty, Saatchi & Saatchi Singapore, Publicis Singapore, Scoot – Inspiring Spirit

Under $10,000

  • The Baddish Group, The Spirit of Dublin Meets U.S. Fans
  • Reebok International, Ltd, JJ Watt Reaches New Heights with Reebok


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