Another PR debacle for the Gap?
And you thought the Gap’s only PR gaffe in 2010 would be its infamous logo debacle. Think again. The retailer is running an anti-hunger campaign called “Feed.” Buy a limited-edition bag from the Gap, and the company donates $5 to America’s school lunch programs. A label on the bag says, “Made in the USA.” Problem is the bag is made in China — as indicated on another label on the bag. “So while $5 of the price of each ‘Feed’ bag (ranging from $19.50 to $39.50) will go toward feeding children in the U.S., non
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