Another social media car campaign; this time Nissan grabs the wheel

Like Ford’s social media campaign for its Fiesta model, Nissan has launched a Web 2.0 blitz for the release of its Cube. The Nissan campaign incorporates Cube-themed iPhone apps, games, videos and ringtones. “The Cube Mobile Hub site gives Cube owners and enthusiasts the chance to bond over a car that Nissan says is designed for interacting, all while disengaged from the real world, poking away at a tiny cell phone screen,” said Wired magazine’s Keith Barry.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.