Social Media Anti-smoking campaign opens clinic in ‘Minecraft’ Swedish organization A Non Smoking Generation is reaching out to the online building game’s huge audience with its ‘Fear Clinic.’ By Kevin Allen@kevin_j_allenMarch 7, 2014 SHARE Ragan Insider Premium Content From PSFK.com: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.