Anticipating problems is paramount to successful PR in 2016.
Some say social media and its continuous news cycle fuel many PR crises. Experienced PR pros should use the current news cycle as part of their strategy for anticipating and heading off problems.
The New York Times‘ article How the Internet is Loosening our Grip on the Truth discusses a familiar challenge for many PR pros: In a crisis, how do I cut through the noise and verify fact from fiction?
A recent influx of “fake news” is challenging how many view the state of journalism. An implicit set of journalistic standards has been abused. Too often, facts become falsehoods that are embraced through internet memes and various social media platforms.
It’s a self-perpetuating, subjective process that has become the norm. Objective criteria for validating a source or set of facts are being thrown by the wayside in exchange for spin and inaccurate information.
How can PR help?