AOL changes its logo, period

Next month, just in time for the holidays, AOL will become — ready for this — Aol. (And the period stays, no matter where it falls in a sentence.) The company, which is being spun off from Time Warner, plans to unveil the new logo on December 10. The Aol. brand is designed to be “open and generous, to invite conversation and collaboration, and to feel credible, but also aspirational,’” said Karl Heiselman, CEO of Wolff Olins, the branding consultancy that created the logo (a…

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