Social Media Apparel company takes multi-faceted approach to deepening customer connections via Instagram Crowdsourcing user-generated content is at heart of account, along with contests and partnerships. By PR Daily StaffOct. 30, 2015 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.