Apple, GoDaddy aim to make emoji marketing a cinch

As these cartoon icons continue to gain popularity among consumers, marketers are catching up. Here’s what you should know about recent emoji updates.

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The emojis keep on coming.

Two big-name technology brands have announced plans to emojify some familiar products. Here are details—and how marketers might benefit.

GoDaddy introduces emoji domains

Marketing and social media managers with a knack for using emojis to connect with mobile-focused consumers can soon take those efforts to desktop computers.

GoDaddy —one of the largest internet domain registrar and web hosting companies—is now allowing emojis to be used in domain names.

From Fast Company:

Last week GoDaddy held an internal hackathon. The winner was a new emoji domain registration search engine, which allows people to both search for and purchase domain names that are made up entirely of emoji. And they work just like any other URL. The service works best using a mobile browser on your iPhone or Android device, but you can also do it with the emoji toolbar on a Mac.

GoDaddy’s senior director of marketing domains, Theresa Geraghty, shares additional insight on the new feature:

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