Apple issues snarky non-apology to Samsung

A U.K. court forced Apple to publicly say sorry to its rival, and it did, in the cheekiest—some might say childish—fashion possible.

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When a court orders Apple to apologize, the result is much different—and awfully snarky.

At least that’s the case in an unusual apology the company posted online today.

The statement is the result of a high court ruling in the U.K. that ordered the California-based company to eat crow publicly after losing an appeal to a judge’s ruling that Samsung did not infringe upon its design.

Apple complied with the order, posting the offering of remorse to Samsung (if that’s what you would call it) on the Web early this morning—in Arial font, as mandated by the court—and it’s a must-read for anyone in the apology-writing business.

The statement begins in a dry, straightforward manner:

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