Apple overtakes Coca-Cola as most valuable brand

The marketing muscle behind the new iPhone apparently proved too great for the beverage maker, which Apple knocked from Interbrand’s top spot for 2013.

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The marketing “machine” that is Coca-Cola usually invites consumers to “open happiness,” but those at the global beverage giant might be less chipper today.

According to Interbrand’s latest report, Apple has taken down Coca-Cola as the world’s most valuable brand. Coca-Cola fell from its top spot on last year’s list to No. 3, behind Google, which jumped from No. 4 to No. 2.

Here’s a look at the top 10 rankings, which are dominated by tech and electronics companies:

1. Apple
2. Google
3. Coca-Cola
4. IBM
5. Microsoft
6. GE
7. McDonald’s
8. Samsung
9. Intel
10. Toyota

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