Apple responds: We didn’t communicate enough

The company issued an official response to the iPhone flap and, OMG, it accepted some blame—and took a swipe at our sound-bite-obsessed media culture.

The gist: Apple insists it’s not tracking iPhone locations.

The response is organized as a 10-point question and answer, one of which says:

2. [If Apple is tracking iPhone locations] then why is everyone so concerned about this?

Providing mobile users with fast and accurate location information while preserving their security and privacy has raised some very complex technical issues, which are hard to communicate in a soundbite. Users are confused, partly because the creators of this new technology (including Apple) have not provided enough education about these issues to date.

That’s right; the company known for its tight-lipped PR policy just accepted some blame for failing to communicate the issue adequately.

The entire response is below (or you can read it here).

Apple Q&A on Location Data

Apple would like to respond to the questions we have recently received about the gathering and use of location information by our devices.

1. Why is Apple tracking the location of my iPhone?
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so.

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